Hey guys, today I'm here to talk about my top 10 marketing strategies that have helped me create for multi-million dollar E-commerce brands that have over eight figures in combined revenue.
Tip 1 : -
So my number one tip is to focus on organic & social and the good part about this is that this is free marketing. so I have built all of my brands as social first brands we've always started with Instagram marketing, so that's a great place to start to build a community and an audience around your product.
Either before you've launched or as soon as possible after when it comes to organic social I often talk about my three C's of community so there's content collaboration and consistency when it comes to content, my number one tip, would be to recreate your top performing content so jump into your analytics.
If you're on a business account, if you're not you can easily convert across jump in there have a look at your top performing content because that is the type of content, that your audience wants to see and engages with the most simply recreate it to focus on that more and more.
My second Tip Tip is collaboration so that might be collaboration with influence Types or other pages or brands in your Top category they don't need Tip .
Necessarily, need to be Competitors but just similar Top category brands. so the drop bottle that might be a hydration mix be Tip a use we don't do one yet.
So it's brands that are also helping solve the same problem as you and the for Tips with collaboration is that you use this as your Top growth lever on so top so you're basically being able to leverage their pre-existing audience type to help grow your own.
Tip 3 : -
And then the third Tip is consistency so that's not only important so that you're establishing front of mind, recognition for your brand through repetition but it's also really important because the algorithm on social media favors consistency, it favors the frequency in you post so if you post twice a week and your post is seen by a hundred people at a time that your weekly reach is 200.
But if you're posting seven times a week that's 700 so it's just an easy win, so my second Tip tip is to build a wait list or email list as soon as possible this might be if you're pre-launch or it might be if you've already got a brand if you are not focusing on email that is just some really low-hanging fruit for you email account.
For around thirty to forty percent the revenue of my brands so a really good way to begin building your email list is to have a on website pop-up so you want that pop-up to incentive people. To sign up to your email list you can use tools like just you know or sum-o need to be able to create a content, unlock or discount unlock pop-up.
So that might be enter your email the download our free ebook enter your email, Adam load a free challenge into your email for five dollars off your purchase or 10% off your purchase it really depends on what you're able to offer, it might be a free gift for example so start to capture emails today.
Tip 3 : -
As my third tip is going to be to start doing email blast ads so you should be emailing your list at least one time a week to stay front of mind and to be able to keep your list health up so your list health really determines the deliver-ability of your emails into people's inbox.
We don't wanna be going into spam we want to be going straight into their inbox to get as multiple exposure as possible because again email outside of what you're paying for hosting through your platform that might be Mailchamp or klaviyo, it's basically a free marketing tactics so we basically want to be emailing that list at least once's a week.
And we want to have some automated flows set up as well so some of the baseline sequence that we always have set up is a welcome sequence you're welcome email gets around 50 percent open rate which is around 20 to 30 percent above industry standard so we definitely always want to welcome email and you want to have a sequence in place of those welcome emails to try to convert as many new email subscriptions as possible into customers.
The next one that we always have set up is our abandoned cart emails and another sequence that you could have set up is a product sequence that educates people on your top product top sellers some of the benefits of those so there are three email sequence that you should have set up from the get-go.
Tip 4 : -
So my fourth tip is all about increasing your average order value and your customer lifetime value, so these are two of the metrics that you really want to focus on in your e-commerce stores but we'll be chatting on those a little later so what you want to do is focus us on upsells cross sells and bundles.
So an upsell is when somebody is to purchase your product being able to sell them more of that same product so it might be okay they were going to buy one drop bottle. Now they can you know see our friends pack which is to drop bottles or our family pack which is four drop bottles they're also our bundles which we'll get to in a sec but it's basically getting people to buy more than they were already going through by discounting them to buy more a cross sell is more.
So I spoke earlier a little bit on a hydration mix for example that would be a great complementary product with drop bottle because it is in line with our core offering which is helping people stay hydrated so it would be another way to kind of solve that problem so if we added a hydration mix that would be a great cross sell for our product.
Then there's bundles so bundles are basically like I spoke about earlier without upsells for drop bottle we've bundled those into different packs which make it easy and simple to show the discount rate for that we even have a custom user experience built around our bundles where people can easily and interactively select the bundle that they want & the price goes up and down so that's been a really great thing.
Tip 5 : -
For us so my fifth tip is all about micro influences, we use micro influences to gift our product out to and they are able to provide free exposure and free content for our brand in return, for that product so when it comes to influences marketing, I always focus on the three hours to find the right influences.
For your brand so the first R is rich and as I said we're focusing on micro influences the reason we're focusing on micro influences they have very powerful engaged niche communities, that are often a lot more focused toward a niche than just a general broader community which is often the case with more macro influences.
So that's why we want to focus on micro influences here so reach we're looking for micro which will be around five to 50,000 followers in size is what we'll be targeting here because they're also the most likely to be willing to post your product simply in return for gifting.
The next R is relevancy so we want to find influences who are within your niche or category and a relevant to your so some places that you can look here are at other brands within your category as I said that doesn't have to be a competitive brand but it could be like I said for drop bottle.
It could be a hydration mix or it could be a protein brand so they're people who are already targeting consumers who are looking to improve their health and well-being so you can easily go through make a list of brands within your category and checkout out some of the influences that they're working with.
That's a really really easy starting point and then the third R is relationships, so you want to make sure that the influences has as strong a relationship with their followers as possible so on Instagram that will probably mean that they do quite a bit of video content as well or they might have a youtube presence .
So youtube influences have a very very strong relationship with their community and if that community has now gone cross and followed them on Instagram it means that they're they're kind of superfans so they're the people that we've really really want to target.
So a good indicator of a strong relationship will be a lot of comments and probably like a two-way dialogue between the influences and their audience, so they might reply to comments often people might ask their advice on things they might ask them where they got certain things.
They're all really good signs that there's trust within that community, because basically with influences marketing the main thing that you're leveraging is the trust that that influences has with their audience otherwise you may as well just be marketing to cold traffic.
So my sixth tip is content marketing, so you might just think that's things like blogging but that can also include things like user-generated content which I'm going to through on a little later so blogging is a great platfrom to start and what you want to do is begin with keyword research.
You want to find the terms that people are searching for the most and write about those this is how it helps to improve your SEO which is your searTiph engine optimization, because when people are searching for those certain terms we want to be coming up or ranking for those terms so blogging is something that you really shouldn't ignore.
Tip 7 : -
It's another easy way to get free traffic to your site so my seventh tip is utilizing customer reviews and user-generated content so we use loops for this L oo X which is just a easy plugin Shopify app so customers are able to leave photo and captioned reviews.
This really really helps us social proof the photo reviews are actually far more powerful than just having a text-based review because your customers are kind of able to see your product in action so it's a lot more realistic, because a lot of the time in e-commerce you're not just selling a product you're selling an experience and this way your customers are able to kind of experience your product through.
Other people through their peers who are also purchasing your product so that is amazing social proof social proof. Again just helps to build trust in the same sort of way that influences do influences are more so word-of-mouth or social proof at scale because they've got a larger audience but a lot of the time the trust is even stronger when it comes to utilizing your own customers.
So make sure you collect as many reviews as possible you might want to have an email sequence that is a post purchase sequence that asks after they've purchased your product a certain amount of time after say they've purchased our 28 day detox, we'll ask them about five weeks after the purchase so we'll ask them for their review. They'll upload that hopefully it's positive.
Tip 8 : -
And we're in our way so my eighth tip is viral giveaways and again these are a really great way to grow without needing to put too much budget in so with the fifth we ran a giveaway with a platform called gleam and we gave away 14 watches over the space of 14 days.
So one of the really important things when it comes to viral giveaways is baking virality or shareability into your competition as well so you don't just want to be like okay enter sign up with your email because that's private what you want to do is be encouraging each person that signs up to then share your competition.
On that might be on social media it might be directly via email you just want them to be getting more and more people to be entering as well that's often referred to as their viral coefficient so for each person that enters imagine you're getting one other person to enter and then that one other person gets one other person.
You can see how it kind of propagates itself another platform that you can use for these giveaways is called VIPRE which we did for our early bottle giveaway with will able to generate 80,000 new emails in just 14 days and this was really a case of being able to convert a lot of our organic social following that we spoke about in tip 1 into our email subscribers which we spoke about in tip 2 and 3 so this is a way to kind of bring all of that together and be able to leverage that to grow your brand exponentially.
Tip 9 : -
So number 9 is a kind of newer strategy that we've just started using it's text message abandoned cart we use an app at the moment called to be abounding cart so the benefit of text messages is that they have a far higher and faster open rate so I think it's something like 80 to 90 percent of people open their text messages within the first 15 minutes of receiving them.
I'm definitely not one of those people so as opposed to email, the open rate over the lifespan of an email a lot of the time is like 20 to 30 percent so imagine getting 80 to 90 percent in the first 15 minutes so that's definitely something that we want to be taking advantage of.
So a text message abandon cart works in the same sort of way that an email abandon cart does you know when you left items in your cart before and then you know 15 minutes later you might get an email with a discount code saying it you've left items in your cart just to remind you to checkout out. So basically it's exactly the same it's just via text message.
Tip 10 : -
So my tenth and final tip are facebook and Instagram video ads if you're not utilizing video and your advertising yet you are leaving money on the table so the main tips that I'd give to these are to make sure that they're captioned I think it's 85 to 90 percent of people watch facebook and Instagram with their sound off.
So if you're not using captioned in your video you're losing that audience the next thing that we want to be doing is highlighting the brand we want to create a bit of a narrative and we want to talk about the benefits of the product so a lot of the time of really really good kind of formula for days that we use again and again.
So to have a compelling hook then you want to move on to some social proof or a stats that highlights the problem once you've highlighted the problem you want to focus on your product as a salon to that problem so you want to focus on the benefits of your product.
So not necessarily here's drop bottle it's glass it has a fruit infuser it's more so what does that mean for your customer or your user so it helps you stay hydrated of of course a lot of people find drinking water very boring so if you're able to infuse fruit and herbs easily into your water it's easier to stay hydrated.
So that's the benefits side then you want to finish up with maybe a bit more social proof so that might be influences using your product it might be how many customers you've had it might be highlighting your following on social media I think everybody can find some social proof.
At some point it might even just be customer review is like we spoke about earlier then you want to go into your offer and this is really important so that you're able to kind of take people from start to finish on a bit of a journey and they may be ready to buy.
At this point so now you hit them with your offer which might be a discount code it might be free shipping it all just depends on what you're able to offer so make your offer as complelling it as possible.
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